Briefs, white papers, and case studies

Executive briefs

• Guidelines accuracy and savings with online stationary systems
• Identity management for incorporating sponsorships
• Engaging channel partners through communications programs
• Sales enablement tools
• Packaging … the most cost-effective means of improving brand performance

White papers

• Is your brand shovel-ready?
• Managing brand performance in financial services
• Healthcare marketing and social media
• Building online communities
• Improving the effectiveness of collateral programs: Nine ways to increase quality and reduce cost
• Leveraging the branding value of business forms
• Supporting customer service initiatives on the Web

Case studies

• Pepsi Bottling Group sustainability report
• Travelers brand communications
• EdisonLearing brand identity and communications
• Rockwell Collins corporate identity
• Chevron Brand Center