Services, tools and knowledge

 

Services

  • Brand and intangible asset valuations
  • Brand performance review
  • Brand portfolio optimization
  • Marketing mix modeling
  • Brand-driver investment analysis
  • Marketing ROI
  • Brand transactions

 

Tools

  • Brand scorecards
  • Marketing scorecards

 

Global knowledge

  • Global 500 Rankings
  • US Brand Rankings
  • US Brand Rankings by industry
  • Competitor Rankings
Brand Finance conducted a segmented brand evaluation of the Ericsson brand across all key business units and market areas.