BrandLogic and Brand Finance, the global leader in brand
valuation and measurement, have formed an exclusive partnership.
The joint venture, Brand Finance USA, delivers clients a unique
blend of financial accounting, econometric modeling, market
research, and decision support services relating to brand
strategies, transactions and marketing investment. Our expert
consulting team provides financially grounded strategies to drive
and measure brand performance and increase shareholder value.
Through our global network of 17 offices, Brand Finance delivers
an innovative suite of integrated consulting services, and a
comprehensive set of proprietary tools to help build and manage
brands in pursuit of optimum performance.
Download Brand Finance USA Fact Sheet (PDF)
Questions that Brand Finance can help your company answer
during a tightening economy:
- How much should we invest in marketing for the highest
ROI?
- How much has our brand value changed?
- What is the best media to invest our marketing dollars?
- Which markets, customers, brands and channels will generate the
highest return?
- Which brand strategy will yield the greatest return?
- How is our brand performing relative to competitors and
targets?
- What is a license of our brand worth?
- What is the value of a brand being acquired or sold?
- How can we optimize our corporate brand or division/product
sub-brands?
- What are our intangibles assets worth?
- How do we drive value in our business through increased
concentration on branding?
- How do we measure return on our investments in our brand?
- How can we reduce the cost of capital?