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Simplification
Many company sites have grown organically to become extremely large and unwieldy. BrandLogic looks closely at existing business processes, as well as the needs of different content owners, to recommend an approach that will reduce the number of pages overall while building continuity across a site. The goal is to make the site more effective, easier to use, and more efficient to maintain.
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Practices
Brand Strategy/Research
Brand Design
Corporate Identity
Consumer Branding
Interactive
Interactive Strategy and Understanding User Needs
Web and Interactive Sales Tools
Simplification
Maintain Control of Sites with Flexibility
CSR & Annual Reports
Marketing Literature
Brand Implementation
Brand Management
More About Simplification
St. John's University Web
Various: A fresh look at the financial portal
Interactive Experience
Guideposts: Building an online community