Various: 25 years of corporate magazines

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  • 25 years of corporate magazines

    BrandLogic has created hundreds of exciting, effective publications for a variety of audiences, ranging from top executives to customers, employees, sales teams, dealers, partners, investors, donors, or school alumni.

  • Manager

    A well-known, award-winning publication dedicated to management issues, this magazine could be considered one of the reasons IBM was considered to have one of the best management-training programs in the world.

  • Continental Investor

    Produced with Investor Access, Continental Investor is one of a series of company-sponsored newsletters for analysts and investors.

  • Reaching Business Partners in 60 countries

    BrandLogic produced, on a turnkey, basis, IBM Partnership, IBM’s communications channel to its Business Partners around the world. As a result, IBM Business Partners in more than 60 countries received a bimonthly magazine in 12 languages that gave them information from around the globe … plus news that applied only to their region.

  • Sales Momentum

    A simple summertime sales contest can build excitement and sales growth, especially when promoted through a special weekly newspaper with a baseball theme.

  • Inside Channels

    Inside Channels is a publication for dealers, partners, resellers, and value-added-remarketers that highlights the value of partnering with IBM.

  • Pulse: Communicating a new brand vision

    After instituting a new brand refresh, Pulse magazine helps Engelhard articulate its unique value to customers and investors, and inspire employees to understand and communicate the new brand vision.

  • The Travelers

    The Travelers chose a dignified, high-quality publication as their information channel with doctors and HMOs.

  • Reaching employees

    An inviting, entertaining, high-quality magazine sent to the homes of employees is one of the best ways of communicating, as well as building loyalty. BrandLogic has created over 200 different magazines of this type.

  • Pepsi Right Side Update

    Communicating with Pepsi’s constantly moving delivery drivers is no easy task. Right Side Update, delivered to their homes, kept them aware of ways to make their jobs easier and more profitable.

  • Habitat

    This bimonthly publication for the Government of Canada dealing with housing and urban affairs was consistently honored by organizations/publications such as Graphis, the AIGA, and Communication Arts.

  • IBM Directions

    Intended not to sell but rather to position IBM as a thought leader and trusted partner, Directions was IBM’s publication for top-level Fortune 500 executives. Winning numerous awards, it was also chosen by IBM’s Design Review as the best piece produced by IBM in any media.

  • Keeping a sales force informed

    Sharing best practices among IBM’s U.S. sales force was the goal of this publication, produced for almost ten years by BrandLogic.

  • Award-winning design

    Winning numerous awards for its strong, simple, humorous design style, Inside Channels provided the latest news to computer dealers.

  • Sony Investor

    Produced with Investor Access, Sony Investor is one of a series of company-sponsored newsletters for analysts and investors.

  • Pepsi Winning Edge

    The importance and benefits of communicating with employees are well understood by the Pepsi Bottling Group. Launched in 2003, Winning Edge continues to successfully increase employees’ awareness and understanding of strategic initiatives being developed. Even more important, Winning Edge is helping to make employees feel recognized and respected, and as a result, more engaged.

  • GE Design Matters

    BrandLogic developed a high-profile magazine that communicated GE’s commitment to its identity program. The company wanted to remind executives of GE’s many divisions—ranging from light bulbs to locomotives— of design’s important role in achieving bottom-line objectives. Second, it aimed to provide “how-to” and other information to those who employed the identity as part of their daily jobs. It was, according to CEO Jack Welch, GE’s best publication.


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