Case Study Archives: "We Know... They Know"

BrandLogic was asked by IBM to create a literature program (leveraging an advertising campaign) that highlighted that only IBM was capable offering comprehensive, best of breed solutions to the marketplace because of their alliances with industry leaders with specialized expertise, such as SAP and PeopleSoft. According to SAP, ”Comments about the brochures are the best I've seen in quite some time. SAPers give it two thumbs up.  BrandLogic should feel very proud of this one.”