Case Study Archives: Reaching Business Partners in 60 Countries

BrandLogic helped grow Partnership, IBM’s magazine to its Business Partners around the world, into a major worldwide print publication.  Transitioning the publication to the Web enabled IBM to economically widen the publication’s reach even farther. As a result, IBM Business Partners in more than 60 countries received a bimonthly magazine in their language that gave them information from around the globe…plus news that applied only to their region.