Case Study Archives: Image Library and Templates Provide Simple System

Over the years, BrandLogic developed numerous template-based collateral systems for IBM. Typical is the one created for the IBM Insurance Industry Group. Based on the business’s “elements of nature” theme, the system comprised templates for brochures, flyers, spec sheets, customer briefs and PowerPoint® presentations. Numerous predetermined layout options and a unique BrandLogic-created image library enabled virtually unlimited layout variations.