Case Study Archives: Siebel/IBM Alliance Literature System

The alliance between IBM and Siebel Systems is noteworthy for companies looking to succeed in e-business. IBM, arguably the most successful e-business in the world and the provider of essential hardware and middleware for e-business, recently joined forces with Siebel Systems, the world leader in customer relationship management applications (CRM), to offer companies across industries a platform for e-business success.
    The companies came to BrandLogic to develop a collateral system, overview brochures about the two companies’ alliance and to produce a series of brochures positioning the IBM/Siebel relationship in the context of various IBM brands and particular industries.