Founders College is a brand-new college that was conceived by
a visionary looking to revolutionize American higher
education by providing independent thinkers with a superior liberal
arts education.
The founding members of this new institution,
led by professors from Duke University, realized they would need to
stand out in a market where prospective students are over-solicited
by a multitude of teaching institutions.
Founders College turned to BrandLogic to develop
the brand identity and articulate the institution’s value in the
education marketplace.
BrandLogic’s writers, designers, and programmers
brought the Founders College vision to life. The team established a
strong identity and logo that represent the Founders College
mission, as well as a Web site that proves to be inspirational in
its portrayal of information that will shape prospective students’
decision.
“We’ve been looking for a strategic partner for
a long time, and [BrandLogic was the only firm] to nail it right
out of the gate,” said the chairman and chief executive
officer. “We have received a great deal of praise on the
design. New colleges do not come along every day, and I think this
was a heroic effort on BrandLogic’s part.”