Case Study Archives: CareerSpace

A new dimension in personal branding

Experienced senior managers from the education and business communities tapped BrandLogic to integrate the two disciplines to create a unique set of online community tools for college-graduate career seekers. BrandLogic spearheaded a comprehensive discovery process that encompassed brand strategy definition, brand name development, identity development, and validation research, all with the goal of creating and implementing a logo, guidelines, marketing plan, stationery system, brochure, fully functional Web site, and user application within eight months of project launch.

BrandLogic designed, programmed, and implemented both the front-end and back-end components for the site, in addition to an online marketing plan that included a keyword campaign and banner ads. The site features two Flash movies in addition to an interactive client application, personal branding workbook, and 15 portfolio options that enable clients to design a CareerSpace personal brand portfolio ranging from very conservative to very creative.

According to CareerSpace's CEO, “At every step of the journey the BrandLogic team has acted like they were a part of the direct CareerSpace team and not an external organization hired to do specific tasks. The bottom line is that BrandLogic has exceeded my expectations as a client at every step of the project, and we couldn’t have found a better partner to launch our company.”