Alliance Data Systems chooses BrandAudit

Alliance Data Systems needed to verify the integrity of its brand/identity program across diverse applications and media.
    They chose the BrandLogic BrandAudit Tool™ to help them perform a quick, high-level assessment of how consistently the company’s brand elements were being applied to a wide range of communications materials throughout the organization.

BrandLogic customized the tool to reflect the specific elements of the Alliance program and the applications most often created, and then to compare the communications from four lines of business.

For anyone unfamiliar with the meaning of specific terms or guidelines, “rollovers” explained the role of each brand element in the Alliance identity.

The result was a printable report that graphically displayed the Alliance brand across its applications, along with numerical ratings by application, and by line of business. Repeating this process periodically gives the team a valuable brand management metric, and it enables comparison year-to-year and group-to-group to make the company aware of developing trends and weak areas.