William A. Engler

Senior Vice President, Strategy

Bill has been working with organizations to build closer and more profitable relationships with their customers for over 15 years. He has uncovered key growth inhibitors, identified untapped opportunities, and developed comprehensive business strategies to accelerate top-line growth.
    Bill’s strong strategic and creative skills and broad marketing experience include six years at the New England Consulting Group where he was responsible for strategy and creative integration, new business, and intellectual capital development. There, Bill had the opportunity to lead the development of innovative strategic marketing models, including positioning development for Phillips/Norelco and Motorola. His creative accomplishments include new product development for Cadbury/Adams, Brita, and Heinz.
    Prior to joining BrandLogic, Bill was the director of brand strategy at Interbrand, where his responsibilities included leading the development of the firm’s positioning development process.
    Bill grew up on the shores of Puget Sound in the Pacific Northwest before earning his MBA at San Diego State and his MS at the University of Pennsylvania/Wharton.