Larry Roth

President, BrandLogic Interactive

A founder of Navistream, BrandLogic's original interactive agency, Larry previously worked at the Rochester Institute of Technology, where he helped design their Digital Media department.
    He is responsible for all BrandLogic interactive projects, as well as providing direction on how technology can provide the greatest communications benefits.
    Larry – a strong advocate for the Open Source movement – is constantly pushing for the use of open standards. His strengths are in enterprise software development, usability studies and testing, and client education.
     Away from the office, Larry is an affiliate member of the IEEE computer society and a member of the Rochester Academy of Sciences. His favorite thing to do is spend time with his wife and three children.