Helping finance and marketing professionals optimize brand
investments for the highest ROI.
At BrandLogic, we believe creating, building and managing great
brands requires a carefully orchestrated interplay between inspired
creativity and analytical rigor.
As an outgrowth of this philosophy, we are proud to announce the
launch of
Brand
Finance USA. The new company is a joint venture between
BrandLogic and
Brand
Finance, the international leader in measuring and leveraging
economic brand value, headquartered in London with 17 global
offices.
Brand Finance USA provides clients state-of-the-art financial
analytics, modeling, and decision support relating to brand
strategies, brand transactions, and brand/marketing
investments.
In a world of communications channel fragmentation and rapid
product/service replication where marketing investments are easily
squandered, companies have grown to realize the increasing
importance of the economic value of a brand.
Not surprisingly, these same companies desire to apply more
rigorous financial analytics to the performance of brands and
brand-building efforts—both actual and potential. This growing
scrutiny of brands has gone hand-in-hand with the increasing
analysis of overall marketing spend effectiveness during this
period of economic turbulence.
We find that clients facing strategic marketing questions are
seeking decision support that goes beyond creative genius, expert
opinion, or logical arguments. What executives are demanding is
that financial impact modeling be applied to these questions, just
as it is to other types of business decisions.
Brand Finance is at the forefront of Bridging the gap between
marketing and finance.™ The company is committed to creating and
delivering the analytical tools and econometric tools required by
today’s executive teams when assessing the potential of branding or
marketing strategies.
Key questions Brand Finance can help our clients answer:
- Which alternative brand portfolio strategy will generate the
highest ROI?
- Will specific brand investments increase the economic value of
a business?
- What mix of marketing expenditures will maximize returns?
- What are the key indicators for monitoring brand
performance?
- When is it safe to transition from one brand to another?
- What is the licensing value of a trademark?
- How can branding systems best be controlled?
- What elements of Brand Scorecard/DashBoard will be most
appropriate for a client?
Brand Finance USA is located in BrandLogic’s New York office:
Brand Finance
590 Madison Ave.
21st Floor
New York, NY 10022
(212) 521-4240
www.brandlogic.com/brandfinance
For more information on how BrandLogic and Brand Finance can help
your company improve its performance, please contact: Hampton
Bridwell at bridwell@brandlogic.com or (203) 834-0087 ext. 320.