Design award for The Hartford annual report

The League of American Communications Professionals (LACP) recognized BrandLogic for its outstanding work on the design of The Hartford’s 2004 annual report. The Hartford, a leading provider of insurance and financial services, is based in Hartford, Connecticut.
    BrandLogic scored 10 out of 10 for cover design, and 9 out of 10 for creativity, clarity, and accessibility. Scores are determined according to a proprietary judging system developed by LACP, whereby point values are assigned to various criteria describing the quality of the entry.
    The theme of the 2004 report was “A continuum of growth,” and the design featured original photography of actual customer success stories unified by a palette of green that underscored the growth message.
    Established in 2001, the League of American Communications Professionals (LACP) is an organization that encourages excellence in the practice of communications for all organizations.