BrandLogic and Chevron recently received two awards for their
collaboration on Chevron’s Brand Center intranet site. This site
was designed to provide Chevron communications professionals with
everything they need to produce high-quality, branded material in
adherence to brand identity guidelines.
In addition to brand guidelines, files, and templates, the new
site offers tools to help authorized users create ads online, find
the correct logo for any application, and share their designs with
co-workers. Further, the site offers users a rationale for
following the guidelines, and helps give individual users a greater
sense of how their efforts combine with fellow employees in
consistently delivering the Chevron brand message across all
communications.
The Chevron Brand Center and an emailed game that heralded the
site scored the iNOVA Gold, as well as the iNOVA Grand Award for
the Best Overall Intranet Site. The Grand Awards were selected from
the top scoring Gold Winners. iNOVA is the industry’s only
international awards show dedicated to recognizing and promoting
overall achievement in creative design, written content, and
functional performance or corporate websites, and is the world’s
premier competition honoring excellence in corporate websites. Over
two hundred and thirty entries were received from 12 countries.
“This prize endorses all the hard work put into a site's
creation and development,” said the competition's founder, Reni
Witt. “Winning an iNOVA Award is a tribute to the creative
team which does outstanding work.” Websites were evaluated
for content, design, and technology. Preliminary judging was
carried out by over 40 web developers, designers, site builders,
and interactive media specialists.
The site also received a Silver Award from the League of
American Communications Professionals (LACP) 2007 Spotlight Awards.
The LACP, based in San Diego, has more than 30,000 members.
“The Chevron Brand Center re-launch proves to be remarkable in
light of the tremendous competition,” said Christine Kennedy, LACP
managing director. “More than 900 entries were received. Overall,
we find this [Chevron site] to be superb, earning a total score of
95 out of a maximum 97 points. The first impression presented by
the Chevron site is superb while the narrative and visual design
are both excellent. We find the level of creativity exhibited to be
superb, which is supported by superb message clarity. In summary,
we congratulate the entire team involved. We also classify this
entry as being among the top 100 of all communications materials
(regardless of category) judged by LACP this year.”
Individual LACP judges added; “The visual design is commendable.
Definitely a cut about the standard,” and, “High caliber narrative.
Great showcase in writing.”