Hampton Bridwell, President of BrandLogic, spoke at the World Brand Congress
2009, held in November 2009 in Mumbai, India. The Congress
draws top branding and marketing executives from across the world
to share ideas on today’s critical business challenges.
The 2009 Congress focused on branding during a recession and on
new social media and technology tactics.
A recognized expert in the branding industry, Mr. Bridwell led a
MasterClass session on how to create a highly effective corporate
brand architecture. “As the global economic recovery begins to
take effect in 2010 and beyond, we believe leading organizations in
India and elsewhere will begin investing heavily in building their
brands,” stated Mr. Bridwell. “A coherent brand architecture is
especially key to this development, as it provides an efficient
structure to create leverage in existing and new
markets.”
The World Brand Congress is the single largest meeting of
thought leaders behind some of the world’s most successful brands.
At this year’s conference in Mumbai, over 500 executives from the
world’s largest brands and most influential branding and marketing
organizations were in attendance to share their views. For more
information, see www.worldbrandcongress.com.