BrandLogic will sponsor The Conference Board’s
Corporate Image and Branding Conference, to be held January 28
– 29, 2010 in New York. The conference brings together senior
executives from Fortune 1000 corporations to exchange ideas around
building value in their brands.
This is the seventh consecutive year that BrandLogic has been a
sponsor of the conference. The 2010 conference will center on
the changing needs of the branding executive to adapt in a world of
social media and global competition. Larry Roth, President of
BrandLogic Interactive, will lead a session titled “Building a
Global Brand Community Online” along with BrandLogic client Lani
Lorenz Fry, Manager of Corporate Brand Management at John Deere.
Mr. Roth and Ms. Fry will present the background behind the John
Deere brand community site, introduced worldwide earlier this
year.
In addition, BrandLogic President Hampton Bridwell will be a
featured speaker in a panel discussion about social media and
branding. “We are pleased to continue our long relationship with
the Conference Board, said Mr. Bridwell. “For branding
professionals, this is the must-attend event of the
year.”
The Conference Board is a non-profit, independent
membership organization that conducts research, publishes
information and analysis, and brings executives together to learn
from one another. It is the world’s leading business membership
organization, with a global network of nearly 2000 enterprises in
55 countries. To register for conferences, visit: http://www.conference-board.org.