Jack Vogler, BrandLogic Senior Vice President, Consumer Branding
wrote in Chief Marketer magazine:
I am having a hard time getting a great quote from A.G. Lafley,
chairman and CEO of Procter & Gamble, out of my mind. In the
“Masters of Design” issue of
Fast Company magazine, he
said, “I want P&G to become the number-one consumer design
company in the world.”
If P&G has the guts, why don’t other consumer products
companies? All they have to do is look at P&G’s success and
realize that they too can grow their businesses by doing their
homework and adding the gut ingredient.
Read
the full story.
Jack brings over 25 years of experience in consumer branding, and
the list of brands which he has aided in either revitalization,
aggressive new product development, or creation of category
innovation include Coca-Cola, Colgate-Palmolive, Frito-Lay, Johnson
& Johnson, Kraft Food, Miller Brewing, Nestlé USA, Ralston
Purina, Pillsbury, Snapple, and Wendy's.